The policy explains how we use your personal data, as a patient who has had an eye test with us, or as a customer who has purchased goods.
Our promise to you
Collecting information about you
We collect personal information about you whenever you shop with us or use our services. Some of it is information you give us directly when, for example, you book an appointment for an eye test or contact lens check up, or place an order for spectacles. However, we never lose sight of the fact it is your personal information and we will only send you marketing material if you have agreed that we can do so.
Evenett and Bishop Opticians does not collect any personal information from your use of the www.evenettandbishopopticians.co.uk website, unless you contact us via the website.
Information about your health
When you use our services, some of the information we collect may be about your health and include data from NHS bodies such as your GP or hospital. We understand the sensitivity of this information and will only use it to provide you with these services and fulfil our legal obligations to the NHS or similar bodies. The information you give us will only be shared with the relevant NHS bodies and we won't use it for any other purpose.
Information provided by other people on your behalf
If someone books an appointment on your behalf we will ask them for basic details about you, which may include health details such as whether you have a family history of diabetes or glaucoma. This is to ensure we book you in for the right type and length of appointment with the correct healthcare professional. Of course, we'll check with you when you come to your appointment to make sure the information we've been given is accurate.
If you're booking an appointment for someone else, please make sure they are happy for you to provide this personal information on their behalf and that they understand why we need to ask for it.
How we use your personal information
Providing our products and services
We use your personal information to provide our products and services, respond to queries and comments and provide you with the best possible outcomes. We may use it to contact you about orders you have placed, appointments you have booked or to send you reminders (eg when your next eye test or contact lens appointment is due). We may also contact you in emergency situations such as an urgent product recall or where we have a duty of care to notify you of information that relates to
your eyes. Depending on the type of contact made, and your personal preferences, we may contact you by post, phone, email or sms.
Marketing and advertising
You can agree to receive marketing information regarding special events or offers we may run from time to time, along with gifts and promotions. This information may be sent by post, phone, email or sms depending on the type of information it may be, and your personal preference. We will never use sensitive information about your health in this way. (See 'Information about your health' above for more details about how we obtain and use health-related information.). You can change your mind about receiving marketing material from us at any time by visiting the practice or emailing us at firstname.lastname@example.org.
Sharing your information
Companies that provide services on our behalf We may share your personal information with companies that provide services on our behalf, such as manufacturers and suppliers (eg. Contact lens companies who mail your contact lenses directly to you). We always ensure these companies give your information the same level of care and security as we do.
Sharing with the NHS
We share information with NHS bodies to fulfil our legal obligations as a provider of Optical care, or where we have a duty of care to do so. Information can also be shared when we refer you for ocular conditions which require further treatment outside of the scope of the practice.
We may share your personal information with third parties where required or permitted by law, if we believe we need to do so to protect our rights, or to comply with legal proceedings. In such cases, we will always do so legally and with due regard to your privacy.
Changes to our business
If ownership of our business changes or we undergo a reorganisation (including a merger or transfer between companies), we will transfer your personal information to the new owner or successor company so we can continue to provide our services. We will ensure these companies are GDPR compliant as we are.
How long do we keep your personal information?
We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as you remain a patient of Evenett and Bishop Opticians. To fulfil our obligations to NHS, regulatory or similar bodies, health-related personal information may need to be retained for a period of time after you cease to be a customer. We will always store it securely and will not use it for any other purpose.
Staying in control of your information
We respect the fact that your personal information is your information, and we'll make it easy for you to update or change your personal details or marketing permissions. Please help us to help you by letting us know if your contact details change or if you spot any errors in the information we hold about you. If you would like a copy of the information we hold about you please get in touch with Simon Bishop at our practice address and we will supply you with the information within 1 month of your request.
If you have a concern over how we may have handled your information please contact us directly to discuss the matter. Or you may contact the Information Commisioner Office at www.ico.org,uk or on 03031231113.